Questions buyers actually ask.

Owner-led service businesses, franchise teams, local service companies, agencies, and investors. If you're making a pricing, channel, expansion, or acquisition decision in the next 90 days, you're the buyer.

All 50 launch report pages are published with clear active or presell status, and the broader 100-report roadmap includes planned reports you can request priority for. Active pages include Landscaping, Roofing, HVAC, and Pest Control.

IBISWorld and Statista are mostly macro: national industry categories, sector-level charts, and broad trend references. Sherlock starts with macro context, then adds operator interviews, customer research, city-level competitor scans, local demand signals, and decision-ready recommendations.

Six modules: demand and market size, buyer behavior, competitive landscape, pricing pressure, channel strategy, and an executive playbook. Each module is built around answering one commercial question and ends with specific recommended actions. The full report is 40+ pages.

The 2026 edition reflects the latest available data, refreshed in May 2026. Quarterly + Coaching subscribers receive a refreshed edition every quarter plus a 1:1 call to apply it.

Four sources are cross-referenced: customer research, operator interviews with active business owners, public macro anchors such as Census and BLS, and local demand signals such as search trends, review velocity, permits, and channel indicators. Every number is tagged as simulated, benchmarked, fielded, or interview-backed.

Yes. We cover the top 20 U.S. metros at launch. If your specific market isn't listed, we'll build the local cut for you within 48 hours of purchase at no extra cost.

Standard Report (national) is $497 one-time. Quarterly + Coaching is $2,000/year and includes four quarterly updates plus four 1:1 calls. All-Access Pass is $2,997 one-time and includes every industry report we publish.

Standard reports are licensed for use within a single business or operating company — internal sharing is fine. Quarterly + Coaching includes team sharing within one operating company. All-Access is licensed for use across a team or investment portfolio. For agency or franchise distribution, email us about an enterprise license.

Yes. Any one-time purchase credits toward an upgrade within 30 days. Most buyers start with a Standard report, then move to Quarterly + Coaching once they see the value of ongoing data.

Yes. If a report does not give you at least one insight you can act on, email us within 30 days for a full refund. The first useful decision should more than justify the cost.

Checkout runs securely through Payhip. For available reports, Payhip sends the receipt and download link after payment. For presell reports, the product page and receipt explain the release status.

Reports are delivered as PDFs through Payhip when available. They are designed to be readable on screen and printable, with charts, benchmarks, and tables.

Yes. If you need a deeper dive into a specific market, segment, or strategic question that falls outside our standard reports, email hello@sherlockreports.com and we'll scope a custom engagement. Typical custom work runs $5K–$15K depending on scope.