OUR STORY

Macro context.
Local proof.

We turn broad industry research into market-specific intelligence grounded in interviews, local signals, and decisions operators can actually use.

WHY WE STARTED SHERLOCK

IBISWorld and Statista show the top of the market. Sherlock shows what's actually happening on the ground.

Macro research is useful, but most market decisions are local. Pricing, channel strategy, acquisition targets, and service-line expansion depend on what customers and operators are seeing on the ground.

Sherlock combines broad market benchmarks with interviews, customer research, competitor scans, local demand signals, and quarter-specific report cuts.

The goal is not another generic industry PDF. The goal is decision-ready intelligence that explains the market you actually care about.

Sherlock the fox detective
WHAT WE STAND FOR

Three principles, every report.

01

Action-first, not data-first

Every section ends with a recommended move. If a chart doesn't drive a decision, we cut it.

02

Local matters more than national

National benchmarks are interesting. City-level demand and competitive density is what actually pays.

03

Local on purpose

National context matters, but fielded interviews, city-level cuts, and market-specific signals are where the decision gets made.

OUR JOURNEY

From idea to operator-ready research.

2018

The idea

Founded with a simple mission: make market research accessible to every business owner, not just the ones with research departments.

2019

First industry prototype

Built the first landscaping research product and validated that operators wanted action-first, locally cut intelligence.

2021

Multi-industry expansion

Added roofing, HVAC, and pest control so the report model could work across multiple home-service verticals.

2023

National coverage

Expanded the local-data model so city-specific reports could support market entry, pricing, and competitive-positioning decisions.

2024

Quarterly intelligence launches

Introduced the Quarterly + Coaching tier for operators who want ongoing market signal, not just one-time reports.

Today

Report library launch

Scaling the library around repeatable report templates, quarterly updates, and clear checkout delivery.

Ready to see your market clearly?

Pick the report that fits your next move. If it doesn't give you at least one insight you can act on, we'll refund it within 30 days.

See pricing → View a sample report